DUTIES
Managed Marketing & Sales Automation Platforms: Leveraged HubSpot, Salesforce, and Google Analytics for campaign configuration, lead scoring, audience segmentation, and operation system integrations.
Marketing Dashboards & Reporting: Directed end-to-end integrated marketing operations including affiliate programs, display ads, SEO/SEM, social media, email, and text campaigns, driving measurable growth for clients across multiple industries.
Start-Up Project Management & Support: Architected brand systems and national marketing campaigns for consumer startups including Sterilize-It and Alkalize Energy. Developed business plans and investor pitch materials for early-stage companies, contributing to over $2 million in seed funding secured.
Technical Producer: Oversaw application development, testing, data conversion, integration management, reporting, security/compliance, change management, and user training.
Project Producer: Spearheaded the creation and launch of various digital media products including:
- The Elements Club® transmedia series. Oversaw production, writing, illustration, and distribution across a casual video game (Apple & Facebook), digital episodes, interactive e-books, and live events for a global audience.
- Conceived and designed Transmedia Realm™, a proprietary software platform integrating social game mechanics with narrative storytelling to enable creatives to build, distribute, and monetize multi-media story worlds.
- Recovery Network mobile app and in-hospital TV interface.