Kari Snyder, MFA

Operations Executive

REsume

Tiger Adjusters®

Chief Operations Officer; Senior Instructional Designer
Feb 2024 - Current

TYM Studio™

Director of Operations; Senior Instructional Designer; XR Producer
Jan 2017 - Dec 2023

University of Houston

Adjunct Professor of Digital Media
Jan 2017 - May 2023

Kazap Studio

Director of Operations; Senior Designer
Jan 2010 - Jan 2020

Tiger Adjusters® Duties

Operational Architecture & Systems Scaling: Expert in building structure from scratch. Leveraged Monday.com, Google Workspace, N8N and AI tools to develop a centralized operations hub and custom CRM platform that identified and eliminated processing bottlenecks, resulting in increase in productivity for Task Completion Time for claims management.

Executive Strategy: Provide strategic recommendations to senior leadership based on data analysis and industry trends. Lead the creation of project plans, time-lines, and resource allocation to ensure successful project delivery.

Data-Driven Performance Management: Built real-time reporting systems and automated dashboards to enhance decision-making speed. Established rigorous KPI frameworks that drove quality control compliance metrics up from an average of 56% to 91.3%.
Financial Discipline & P&L Ownership: Experienced in managing complex budgets and resource allocation while maintaining aggressive cost-efficiency. Consistently deliver results under forecasted operational expenses through strategic capital allocation.
Cross-Functional Leadership & Talent: Skilled at recruiting, art-directing, and mentoring high-performing creative and technical talent. Proven at leading and mentoring franchise business owners and start-up talent.
Interactive Instructional Designer: Developed 15 certified training programs and 33+ hours of high-impact video content to ensure rapid team on-boarding and operational conformity.
Agile Marketing & Branding: Full-stack capability in brand development, managing everything from website design to social media strategy and creative collateral to support rapid go-to-market launches.
Accounting Procedures & Reporting: Developed company-wide accounting procedures, systems and executive financial dashboards.
Vendor & Resource Management: Identify, engage, and manage external partners to support development, design, integration, and operational need.
Operational : Operates with a focus on speed and efficiency coupled with a “find a way or make one” (FAWOMO) mentality. Passionate about leveraging technology to create engaging human experiences and scaling AI-driven ventures with precision.

TYM Studio

Data-Driven Performance Management: Developed and monitored team KPIs (programming, UX/UI, project management, 3D art) to evaluate operational processes while developing technical products.

Digital Architecture & Platform Development: Oversaw infrastructure, hosting, web administration, content delivery, and the development of web and XR applications.

Product & Project Development: Oversee all phases of the project life-cycle from inception through deployment, including hand-off to business teams and long-term support. Served as Lead Instructional and Product Designer across a portfolio of immersive technology projects for major regional and international institutions, including:
- Houston Methodist Hospital: VR Hostile Shooter training simulation
- Texas Children’s Hospital: AR mobile video game for at-home patient care; student team partnership
- ExxonMobil: AR machine learning application and VR electrical engineering training experience
- Houston Freedmen’s Town Conservancy: AR historical tour experience
Government & Academia Outreach: Researched, wrote, designed, and produced Gamers of Houston, a comprehensive transmedia policy proposal aimed at securing government support for Houston’s video game industry. The initiative included a full Economic Impact Report, a website, and 23 filmed interviews with regional industry leaders.
Program Development & Training Producer: Conceived, built, and executive-produced the Healthcare Games Showdown™, a flagship program hosted at the Texas Medical Center’s TMC Innovation Institute. The program challenged college students to develop healthcare-focused video games, culminating in live reviews by industry employers including Texas Children’s Hospital, Mount Sinai Hospital’s Abilities Research Center, and AT&T. Managed all operational and creative functions end-to-end including 95% of all creative assets, securing sponsors, mentors, and advisors, and delivering the full event curriculum, website, motion graphics, show format, and video production.
Program Development & Training Producer: Conceived, built, and executive-produced the XR Showdown™. Presented by ExxonMobil and hosted at The Ion in Houston, the live-streamed competition challenged college students to develop VR, AR, and MR simulations and games for real-world corporate applications, with finalists reviewed by potential employers.

Kazap Studio

Managed Marketing & Sales Automation Platforms: Leveraged HubSpot, Salesforce, and Google Analytics for campaign configuration, lead scoring, audience segmentation, and operation system integrations.
Marketing Dashboards & Reporting: Directed end-to-end integrated marketing operations including affiliate programs, display ads, SEO/SEM, social media, email, and text campaigns, driving measurable growth for clients across multiple industries.
Start-Up Project Management & Support: Architected brand systems and national marketing campaigns for consumer startups including Sterilize-It and Alkalize Energy. Developed business plans and investor pitch materials for early-stage companies, contributing to over $2 million in seed funding secured.
Technical Producer: Oversaw application development, testing, data conversion, integration management, reporting, security/compliance, change management, and user training.
Project Producer: Spearheaded the creation and launch of various digital media products including:
- The Elements Club® transmedia series. Oversaw production, writing, illustration, and distribution across a casual video game (Apple & Facebook), digital episodes, interactive e-books, and live events for a global audience.
- Conceived and designed Transmedia Realm™, a proprietary software platform integrating social game mechanics with narrative storytelling to enable creatives to build, distribute, and monetize multi-media story worlds.
- Recovery Network mobile app and in-hospital TV interface.

Education / Certificates

BS, Business Administration
(Summa Cum Laude)

Master of Fine Arts: Digital Communication & Multi-Media
(Valedictorian)

Tools of Choice

AI TOOLS

- Claude Code
- Chat GPT
- Gemini

MEDIA TOOLS 

- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Adobe Premiere
- Adobe Audition
- Adobe After Effects
- Adobe Animate
- Davinci Resolve
- Affinity Publisher
- Affinity Designer
- Affinity Photo
- Blender
- Genially

SOFTWARE TOOLS

- HTML
- CSS
- React
- Unity
- Unreal
- Azure (AI and Machine Learning)
- AWS
- Git
- Texture Packer
- Digital Ocean
- Mongo DB
- AR Kit
- AR Core
- VR Interactive Toolkit
- Webflow

PROJECT 
MANAGEMENT 

- Monday
- MS Teams
- Assembla
- Jira
- Basecamp
- ClickUp
- Notion

USER EXPERIENCE 

- XD
- Figma
- Sketch
- Invision
- FigJam

BUSINESS DEV

- Google Workspace
- MS 365 Suite
- Zoom
- Keynote
- HubSpot
- Google Anylitcs
- Sales Force
- Slack
- MS Teams
- Quickbooks

Strengths

STRATEGIC

My mind can simplify complexity and review alternative scenarios to find solutions to problems.

RESPONSIBLE

When I commit to a task, I take on a psychological ownership so that I feel emotionally bound to complete it well and on time.

ACHIEVER

At the end of the day, I must have achieved an objective, otherwise I do not feel that I have accomplished anything.

INDIVIDUAL

I love unleashing the abilities of others by finding out the unique qualities of each person, and then forming them into a productive team.

LEARNER

A life-long learner, I am energized by new subjects, ideas and facts across multiple industries.

CREATIVE

Visualizing and communicating information is a joy for me.